Introduction (Hook)
Every founder believes their idea is the “next big thing.” But here’s the reality: 90% of startups fail (Startup Genome). The reason? Most ideas are launched without proper evaluation.
Before you invest time, money, and energy, your idea must pass a reality check. That’s where proven frameworks come in. Let’s explore 5 simple yet powerful ones every entrepreneur can use.
1. Problem-Solution Fit
Question: Does my idea solve a real, painful problem?
- Identify the problem → Is it urgent, frequent, and worth solving?
- Validate the solution → Does your product/service genuinely help?
- Test with early customers before scaling.
📌 Example: Ola solved the painful problem of unreliable local transport.
2. TAM–SAM–SOM Framework
Question: How big is my market?
- TAM (Total Addressable Market): The maximum demand globally.
- SAM (Serviceable Available Market): The segment you can realistically serve.
- SOM (Serviceable Obtainable Market): The portion you can capture now.
👉 This framework prevents you from chasing a “small pond” when you need a “big ocean.”
3. The Lean Canvas
Created by Ash Maurya, Lean Canvas is a 1-page business model. It covers:
- Problem
- Customer Segments
- Unique Value Proposition
- Channels
- Revenue Streams
- Cost Structure
- Key Metrics
👉 Unlike a bulky 40-page plan, Lean Canvas keeps things fast and focused.
4. Porter’s Five Forces
Question: How competitive is my industry?
Analyze these forces:
- Competition intensity
- Threat of new entrants
- Bargaining power of suppliers
- Bargaining power of customers
- Threat of substitutes
📌 Example: A food delivery startup must consider high competition (Swiggy, Zomato), but also rising customer demand.
5. The 10x Rule
Question: Is my solution 10x better than existing alternatives?
- Customers rarely switch for “slightly better.”
- Your idea should be significantly faster, cheaper, easier, or more delightful.
📌 Example: Google Search wasn’t the first, but it was 10x better than its rivals in speed and accuracy.
Alepp Platform’s Angle
At Alepp Platform, we guide entrepreneurs through these frameworks in our Idea Clarity Sessions. Instead of building blindly, founders get:
- Market size analysis (TAM–SAM–SOM).
- Lean Canvas business planning.
- Problem-Solution validation.
- Competitive strategy using Porter’s Five Forces.
This way, you know if your idea is worth pursuing before you spend a single rupee.
Conclusion & CTA
Not every idea should become a business — but the right frameworks can help you spot winners early. Whether it’s a small side hustle or a global startup, use these 5 tools to evaluate your idea with confidence.
👉 Ready to test your idea? Book an Alepp Idea Clarity Session today and find out if your idea has real potential.