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0 Examples of Startups with Brilliant Branding

Aanchal Avatar
Aanchal

In a world where thousands of startups launch every day, only a few stand out. What sets them apart?
👉 Not just their product, but their branding.

Branding isn’t just about a logo or colors—it’s the story, identity, and emotional connection that makes customers choose you over competitors. Let’s look at 10 startups that nailed their branding and what you can learn from them.

1. Zomato – Quirky & Relatable

  • Known for witty push notifications, memes, and bold campaigns.
  • Their brand voice feels like a friend texting you about food.
    Lesson: Branding = tone of voice + relatability, not just visuals.

2. CRED – Premium Lifestyle Branding

  • Turned bill payments into a “luxury” experience.
  • Minimal design, celebrity-heavy ads, and exclusivity.
    Lesson: Branding can elevate even boring tasks into aspirational experiences.

3. Mamaearth – Trust-Driven Branding

  • Positioned as safe, natural, toxin-free.
  • Appeals to conscious millennial parents with emotional storytelling.
    Lesson: Branding = solving fears + building trust.

4. Meesho – Empowering Identity

  • Frames itself as an opportunity creator for small sellers, especially women.
  • Simple branding focused on inclusivity & empowerment.
    Lesson: Your brand is not about you, but who you serve.

5. boAt – Youth-Centric Lifestyle

  • More than headphones: a lifestyle brand.
  • Bold colors, music culture, celebrity ambassadors.
    Lesson: Branding is about creating community + lifestyle, not just selling a product.

6. Airbnb – Belong Anywhere

  • Brand promise = inclusivity, belonging, local connection.
  • Their logo (BĂ©lo) represents “people, places, love, and Airbnb.”
    Lesson: Branding should be an emotional promise, not just a product pitch.

7. Nykaa – Beauty with Authority

  • Focused on trust, wide variety, and aspirational yet accessible beauty.
  • Strong digital-first presence + influencer collaborations.
    Lesson: Branding + distribution channels must align with target audience.

8. Swiggy – Convenience as a Brand

  • Taglines like “What’s in your Swiggy today?” made food delivery fun.
  • Strong orange color = energy + appetite trigger.
    Lesson: A single strong association (convenience, food, fun) = memorable branding.

9. Notion – Minimalist Productivity

  • A clean, simple design + community-driven growth.
  • Brand = calm productivity, creativity, freedom.
    Lesson: Sometimes simplicity in branding is the strongest differentiator.

10. Lenskart – Disruptive & Fun

  • Reframed eyeglasses from boring necessity → cool fashion.
  • Memorable tagline: “Spec-tacular” offers.
    Lesson: Branding can reinvent an entire industry perception.

Key Takeaways for Founders

  1. Branding is more than colors & logos—it’s an identity.
  2. Your tone, story, and values shape how customers feel.
  3. Great branding makes your product memorable in a crowded market.

CTA (Alepp Platform Angle)

At Alepp Platform, we help startups craft branding strategies that:
âś… Build emotional connection
âś… Stand out in crowded markets
âś… Drive long-term loyalty

👉 Want your startup to be the next Zomato or CRED?
Book a Brand Strategy Session with us today.